FOR IMMEDIATE RELEASE
February 1, 2011
Trek Dirt Series Provides Skills, Encouragement and Fun for Women in Mountain Biking
Online Registration Opened Feb. 1st for Mountain Bike Skills Camps
(Madison, WI) — Trek Bicycle announced open online registration for all 2011 Trek Dirt Series dates and locations today, confirming the company’s strong commitment to the advancement of women in mountain biking.
Designed to help riders of all experience levels, particularly women, take their cross-country, downhill and freeride skills to the next level, the Trek Dirt Series will travel to 13 locations throughout Western Canada and the U.S. providing locale-specific beginner, intermediate, and advanced instruction at each weekend-long camp. Complete schedules and registration information can be found at www.dirtseries.com.
“I’m beyond excited to partner with Trek for a second year in a row,” remarked Whistler-based Dirt Series camp founder Candace Shadley. “With Trek’s support, we’ve added two new locations—Portland, Oregon, and Winter Park, Colorado—to our camp schedule and have assembled a truly remarkable group of professional instructors.”
Already in its eleventh year of existence, the Trek Dirt Series delivers world-class instruction with the goal of developing skills through a supportive, step-by-step process that helps riders move beyond their fears to truly enjoy the fun of mountain biking. Over 7,000 riders, both male and female, have pedaled through the program since its inception in 2001, making the Trek Dirt Series one of the oldest and most popular MTB skills camps in existence.
“Trek is proud to be involved in a program that so positively affects women throughout North America,” said Trek Women Brand Manager Leslie Prevish. “As part of our commitment, the Trek Women Demo Team will be on hand at every camp in 2011, providing riders with expert advice and the chance to experience Trek’s cutting-edge mountain bike technologies.”
Online registration for all Trek Dirt Series events opens February 1st at www.dirtseries.com. Interested parties are encouraged to register for their desired date and location sooner rather than later as camps have historically filled up fast.
Female cyclists are invited to interact with Trek Women online at www.trekbikes.com/women and on the Trek Women Facebook page at www.facebook.com/trekwomen.
“The Trek Dirt Series is a perfect physical extension of the Trek Women online community,” continued Prevish. “Our goal is to provide women cyclists with information, encouragement and support both on the bike and online.”
2011 Trek Dirt Series Dates and Locations
April 23-24 Santa Cruz, CA
April 30-May 1 Los Gatos, CA
May 7-8 San Rafael, CA
May 14-15 North Vancouver, BC
May 28-29 Whistler, BC
June 4-5 Bend, OR
June 11-12 Hood River, OR
June 18-19 Calgary, AB
June 25-26 Whistler, BC
July 9-10 Whistler, BC (co-ed)
July 16-17 Winter Park, CO
July 23-24 Park City, UT
July 30-31 Portland, OR
Aug. 13-14 Whistler, BC
Aug. 20-21 Canmore, AB
Aug. 28-29 Bellingham, WA
Sep. 10-11 Whistler, BC (co-ed)
Sep. 24-25 Fruita, CO
About Trek Bicycle:
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com.
About Dirt Series:
Dirt Series Mountain Bike Camps offer personalized instruction, professional programming, and an incredibly skilled, enthusiastic, and supportive coaching staff.
Since 2001, the program has run over one hundred weekend camps — women’s only and co-ed, beginner through advanced, cross-country, freeride, and downhill inclined. Additional sponsors for the 2011 Trek Dirt Series include Fox Racing Shox, Sugoi, Dakine, Luna, Bell, Race Face, Crank Brothers, Maxxis, Five Ten, and Kicking Horse Coffee. For more information, visit www.dirtseries.com or www.facebook.com/dirtseries.